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Google Product Listing Ads

Overview

Google's Product Listing Ads are a great way for your products to show up on Google when someone uses search.  Google automatically shows the most relevant products, along with the product's image, price and product name.  When consumers click on an ad they are taken directly to your website.

The cost model used for Product Listing Ads is the same as Google AdWords, which is a cost-per-click (CPC).  However, Modern Retail has found our clients are having greater success and better returns with Google Product Ads then the more traditional Google AdWords. The improved performance is probably attributed to the fact that Product Listing Ads are typically displayed above AdWords Ads and the cost-per-click is generally lower.

Merchant Center Setup

In order to sell your products on Google, Modern Retail must first create a Merchant Center Account and send your website product catalog to Google.  This involves performing the following 3 steps:

  1. Set up a Google Merchant Center Account
  2. Claiming Website URL on Merchant Center
  3. Scheduling Daily Product Catalog Data Feeds

Modern Retail will be happy to setup your Google Merchant Center account on your behalf, simply fill out a Support Request and we'll get it done for you. 

Product Catalog Setup

Once your Google Merchant Center account has been configured, you'll need to perform some additional tasks to get your products ready to sell on Google. These tasks are similar but slightly different depending upon which e-commerce platform you are using.

HipCommerce

If you're using HipCommerce then you can define the variables for Google Products directly in Store Manager by following these instructions:

You can also exclude certain Departments or Categories from being sent to Google by following these instructions:

Finally, to see the status of the feeds we send to Google, or to manually send a feed, please read these instructions:

Magento

Magento does not have a built-in marketplace manager and one need to installed if you don't have one already.  The one Modern Retail prefers for most marketplaces is Wyomind Data Feed Manager.

Please submit a Support Request if you'd like Modern Retail to get Wyomind installed and configured for you.  We've done a lot of installations using this Magento extension and have tweaked it so it really works well with your catalog.

 

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