Marketing

Overview

• Marketing Overview
• Marketing Destinations & Companies
• Online Success Litmus Test

E-Mail Marketing

• Klaviyo and Modern Retail
• Effective Email Marketing
• Shopping Cart Abandonment (CartHook)
• Targetted Email Signups (padiact & Picreel)

Paid Advertising

• Google Dynamic Remarketing
• Google Product Listing Ads

SEO & Content Marketing

• Homepage SEO Content
• Getting Started with SEO
• Search Engines Optimization (SEO)
• Google's Search Engine Optimization Starter Guide

Social Media

• Olapic
• Pinterest Rich Pins
• Google Places
• CrowdTwist

Marketplaces

• Wanelo
• TheFind - Get Your Products Found
• Ratings & Reviews in Google Search & Shopping
• Bing Merchant Center Integration Guide
• TheFind
• Google Product Listing Ads

Amazon

• Amazon Brand Registry: Eligibility & Application Process
• Amazon Marketplace Introduction
• Amazon Product Ads
• Amazon Seller's Solution Provider Directory

Google

• Google My Business
• How does Google Search work?
• Google Shopping, Best Practices
• Google Analytics Tutorial
• Google Analytics, Referral Exclusions

News

• Breakdown of B2C Ecommerce - 2017
• Google Ranks Mobile-Friendly Websites Higher - April 21, 2015
• Facebook Buys TheFind - March 13, 2015
• Norton Shopping Guarantee
• Google Helpouts Shutting Down - April 20, 2015
• MailChimp's New Automation Feature

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FAQ

• Google Webmaster Tools Fix Mobile Usability Issues
• Do I have Universal Analytics?
• Google Webmaster Sitemap Errors
• Duplicate Content in Footer
• Allocated Inventory in Magento
• Excluding an IP Address from Google Analytics

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