Help & Resource Center

eGift Cards and Multi-Store Sites


eGift Cards are a popular product for a wide variety of retailers, from single-store boutiques to large chains. While Modern Retail is happy to support selling all different kinds of gift cards, both physical and digital, for a variety of platforms and websites, we cannot support selling egift cards on multi-store sites. In this article, we'll discuss why this is, and some alternatives for handling gift cards on multi-store sites.

Why Not?

The short explanation for why we can't support egift cards on multi-store Counterpoint sites is that it just doesn't work consistently. There are back-end issues unique to Counterpoint multi-store sites that prevent us from consistently copying orders from the Admin Panel to the relevant location. This means there's a chance that egift cards are created without a gift card ID, or a handful of other potential issues. Because of the complications this can cause for customers, we've made the difficult decision to not support egift cards on multi-store Counterpoint websites.


While we definitively cannot support egift card sales for multi-store Counterpoint sites, we can offer gift card redemption! We can also offer physical gift card sales, which are a useful alternative to egift card sales.

If you're interested in exploring these options, or have further questions on egift cards, please feel free to contact us with a support request from the Admin Panel.