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Interest in Ecommerce Platforms


Have you ever used Google Trends to spot trends in interest for various ecommerce platforms?  I use it all the time for all sorts of data.  Here's a quick report I ran comparing Shopify, Bigcommerce, Magento and WooCommerce interest since January 2010 and August 2016:

Here's how Google defines Interest Over TimeNumbers represent search interest relative to the highest point on the chart for the given region and time. A value of 100 is the peak popularity for the term. A value of 50 means that the term is half as popular. Likewise a score of 0 means the term was less than 1% as popular as the peak.

From the above graph I can draw the following conclusions:

  • Interest in Shopify is growing.
  • Interest in Magento is declining.
  • Interest in WooCommerce and BigCommerce seems about the same.

Ranking the interest in all 4 platforms would be:  Shopify, Magento, WooCommerce and then BigCommerce.  I thought you might find this interesting.


Thank you so very much for sharing this with me.  While I have used Google Trends before, I'm embarrassed to say I have not used it to compare ecommerce platforms.  My "go to" tool is usually builtWith's Ecommerce Usage Statistics:

I like to pick Top Million Sites [1] and then look at the market share of each platform [2].  Additionally, I like to keep my eye on the Top 10 ecommerce platforms [3].

However, I think I'm going to use your Google Trends chart in combination with this builtWith chart.  Together I think they tell a compelling story around ecommerce platform usage, interest and trends.  Thank you for sharing!