Help & Resource Center

Google Analytics, Referral Exclusions


Upon reviewing the Google Analytics with our marketing pro, she noted that we have some fraudulent referrals (google analytic spammers) showing on our reports that are skewing the data to the negative. She said that this must be blocked by the web host at the DNS. I have attached the screen shot of our list. The items we need to block are #6, #8, #9 and #10 (,,, and

What can we do in order to get these spammers blocked?



Setting up exclusions for these referrals is easy in Google Universal Analytics.  The following video is a great tutorial on how to exclude these domains from showing up in your referrals.

Universal Analytics Tip - Referral Exclusion

You can also learn more about referral exclusions by visiting Google's Analytics Help:

Please let us know if you have any more questions. Thank you.