Help & Resource Center

Amazon Brand Registry: Eligibility & Application Process


I would like to sell my products on Amazon, but I don't have UPC codes for my products.  As you know, I manufacture all my products and don't want to purchase UPC codes for them because I really don't have the need for them right now.  Is there a way to sell my products on Amazon without UPC codes?



Yes, Amazon offers an exception for manufactures such as yourself, called Amazon Brand Registry.  You can submit your brand to Amazon to be excluded from having to include UPC codes with your products.  If accepted, you'll be able to sell your wares on Amazon without having to buy UPC codes for your merchandise.

Attached below is a screen shot of Amazon's current eligibility and application process.