Help & Resource Center

Avoid Overselling (Allocation)


Making sure you don't oversell a product online is one of the harder things to accomplish when integrating your POS or ERP system with your website.  Modern Retail believes we've come up with an ingenious way of solving this problem.



Modern Retail's integration technology keeps track of both the inventory from the POS or ERP system and orders being placed on your website.  It is constantly accounting for the orders that have been placed online but not yet shipped, and automatically adjusts the inventory on your website.  All of this is being done by Modern Retail using our cloud-based integration services, freeing your website from having to do this heavy lifting.


Explaining how Allocation works is probably best done with an example.

Let's say you have 10 Black Small T-Shirts. Let's also say you sell 3 of these Black Small T-Shirts over the weekend. Since your POS or ERP system is using our Integrator, we're going to update the inventory on your website from 10 to 9 to 8 to 7 as items are sold in your brick and mortar store.

Let's also assume you get 3 online orders for the same t-shirt over the weekend, which you do nothing with until you arrive at the store on Monday. Our Integrator is going to account for these 3 orders sitting there waiting to be shipped and will automatically adjust the inventory for this Black Small T-Shirt to 4 (7 - 3 = 4).

We do this for every item in your catalog automatically, making it very hard to oversell a product online.  And if for some reason you don't want this feature enabled, it can be easily turned off.

If you have any questions about how Allocation works or anything else related to our POS or ERP integration, please fill out a Support Request or Contact Us, and we'll be happy to help. Thank you.