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A/B Testing Tool

Question

Can you recommend a good A/B Testing tool?

Answer

There are two tools I'd recommend:

  • Google Analytics
  • Optimizely

Google Analytics has a feature called Content Experiments which allows you to do A/B Testing.  Since it is built into Google Analytics it is free.

Optimizely has a good product that's pretty easy to use and does a nice job with A/B Testing.

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