Help & Resource Center

Colors Attributes


Defining colors in Magento is more crucial than many people realize because it allows consumers to shop by color and is an important attribute for many marketplaces such as Google Shopping.  This article explains how to assign colors in Magento.

Magento Administration

Managing colors in Magento is easy:

  1. Go to Catalog > Attributes > Manage Attributes
  2. Click on Color
  3. Click on Manage Label/Options

You add new colors by clicking on the Add Option button, adding your color and hitting Save.

When adding colors to your website, you want to be sure not to add too many different color variations.  This will cause an unnecessarily long list of color names on your website, making it hard for consumers to shop by color.  Please read:

As you can see from the above article, it is better to have a smaller, finite list of colors!


Defining these colors in Magento allows visitors to your website to shop by color.  This shop by color feature can be implemented in a variety of ways and, therefore, is dependent upon your unique website's design.  The important thing to remember is to not use too many different colors attributes as this will only increase the number of options on your website.  Again, please read the following for more information:


Many marketplaces such as Google Shopping want the color associated with the products you're selling.  Failure to set the Color attribute in Magento will cause many marketplaces to complain, and they may not let you sell the product until this Color attribute is set.

Even if you have no intention of selling your products in a marketplace, Modern Retail always recommends you set the color for every product in your catalog.