May 21, 2014
Today Google's Matt Cutts announced the Panda 4.0 update. While it is too early to tell the exact impact of this update, what we're seeing is it has as many misses as it does hits, and some experts believe Google will be rolling out a "fix" in the coming weeks.
As expected this update places even more emphasis on original content in your website. The more you blog and write about your store, products, designers, etc. the better it will for your website in the eyes of Google. You might also find the following blog article interesting: