Help & Resource Center

Bing Merchant Center Integration Guide

The attached guide from Microsoft outlines what it takes to list our products on Bing Ads.  Below is an overview of this process.


In order to list your products on Bing Ads, you'll need to create:

  • Bing Ads Account
  • Bing Merchant Center (BMC) Account
  • BMC Store
  • Store Catalog(s)

Once you've created a BMC store, it will be immediately approved or queued up for review by the Merchant Review Team.

The store can continue to be configured while pending review, but feed files will not be accepted until the store is approved.

The review process can take up to five (5) days. An automated e-mail will be sent out when a decision has been made by the review team.