We're having our annual anniversary sale. I'm not sure if we could apply this to our webstore: Buy 1 pair, Get 2nd pair half price.
We would need to make sure the half price shoe is the less expensive shoe, and we have brands we would need excluded.
This cannot be done with the existing coupon system in HipCommerce. It does not have the ability to limit to a certain brand/brands, and it can only apply the coupon for a percentage or dollar amount off the whole order.
The Magento platform would allow you to have this feature.