I received the following email from Andrew King at AdRoll introducing LiquidAds for Facebook's News Feed. You can read about it here:
For those clients using AdRoll for their retargetting efforts, this is a nice addition.
Introducing Dynamic Retargeting Ads in Facebook’s News Feed
LiquidAds, our dynamic retargeting solution, enables brands to re-engage site visitors with personalized ads featuring previously-viewed, recommended or similar products. We’re excited to expand LiquidAds beyond the web and Facebook’s right-hand side to the most prominent ad unit on Facebook, the News Feed.
Top online retailers in our alpha test have seen great results compared to static News Feed ads, including:
- an 80% increase in click-through rate (CTR)
- a 34% decrease in cost-per-click (CPC)
- a 23% decrease in cost-per-action (CPA
To get started with LiquidAds, contact your Sales Representative or email firstname.lastname@example.org today!
“LiquidAds in the News Feed is already a strong performer for us and we’ve seen a nearly 50% increase in CTR with these campaigns. We’re proud to be one of the first to launch a Facebook campaign with this level of performance and personalization,” Jeremy Martinez, Skullcandy.
Product Manager, LiquidAds
Date Created: 11/24/13