Help & Resource Center

Product Brands


In this article, we will go over how product brands function in BigCommerce, and how the integrator configures product brands for your online store.


When a product comes over from your Point of Sales system, the integrator looks for the data in the brand field. If that information matches an existing brand in BigCommerce, then the product is added to that brand. If it does not match an existing brand, a new brand is created in BigCommerce.

If you have any additional questions, please submit a support request in the Admin Panel.