Help & Resource Center

Counterpoint Barcodes


Every product should have at least one barcode value, and many often have two. In this article, we'll talk about how Modern Retail's Counterpoint integrator handles barcodes for products, and how we recommend utilizing barcode values.


There are two primary "types" of Barcodes we concern ourselves with. The first is the "Item" Barcode, which is typically 10 digits long. Item Barcodes aren't typically used very often for a variety of reasons, but may be relevant for certain operations.

The more relevant type of barcode we'll talk about is the "UPC" barcode. UPC (Universal Product Code) barcodes are the typical barcodes you see on physical objects. This value is much more commonly used, both in ecommerce and brick and mortar stores. Services like Amazon prefer to use the UPC code over other alternatives.

You can see the various barcodes a product may have on the Barcodes tab in Counterpoint. Note the Barcode Type column on the left, which denotes whether a value is an ITEM or UPC barcode.


Your Counterpoint Integration activates the mapping of UPC barcodes to the platform as the default. There is an option to turn this off and use the Item barcode instead. 

If a product has more than one of either type, the integration will send the most recently added to the platform.

If you have any additional questions, please feel free to contact us with a support request.