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Ecommerce Platform Trends


People always ask me what's the best ecommerce platform on the market today.  This is an impossible question to answer because like any tool you must pick the correct one for the job.  However, there are some very interesting things happening in the ecommerce world today and this article highlights a few of those trends.

Mature Industry

The internet has grown up over the years and we now considered a mature industry.  Yes, there's still a ton of innovation going on, which have no signs of stopping, but the industry is rallying around certain standards or ecommerce platforms.  These platforms are:

  • Bigcommerce
  • Magento
  • Shopify
  • WooCommerce

Here are these ecommerce platforms has changed over the last year.

May 2016


May 2017



It is easy to draw some conclusion by simply looking at the above pie charts:

  1. These 4 platforms ran 47% of the top million ecommerce sites in May 2016.  However, this percentage grew to 53% by May 2017.  This 6% increase is staggering considering it happened within just 1 year!
  2. Companies using custom, proprietary or less popular ecommerce platforms shrunk from 45% to 39% during this same time.  People are adopting and moving to Bigcommerce, Magento, Shopify and WooCommerce quickly.
  3. Shopify grew in market share from 6% to 10% in this same year.
  4. A bunch of smaller players like Volusion and Yahoo Store are not growing and many are actually shrinking in market share.  Companies instead are opting to move to Bigcommerce, Magento, Shopify or WooCommerce.

Google Trends seems to tell a similar story.


Adjusting the above trend chart for just the United States really show the drastic increase in interest in Shopify in the states.


I hope that helps you as you look at the changes and trends happening around these ecommerce platforms.  As always, let us know what you think by contacting us.  Thank you!