Help & Resource Center

Customers and Recipients


If you look at the list of purchased gift cards in the Admin Panel, you may be confused by the "Customer" and "Recipient" columns. Why are they separate, and what does each column mean? In this article, we'll discuss why these are two separate columns, and how it helps your business!

Customers and Recipients

An important part of Modern Retail's Gift Card integration is that gift cards can be given as, well, gifts! That means when a customer purchases a gift card, they can choose another person to act as the recipient of that gift card (assuming they know their email address). The newly purchased gift card will be sent to the intended recipient, making it easier than ever to sell gift cards as birthday and holiday gifts.

We feel that it is important to provide our clients with as much data as we feasibly can, which is why we record both the purchasing customer and the gift card recipient. You can check this information in the Purchased menu under the Gift Cards tab in the Admin Panel.


This menu will display a list of all the gift cards purchased from your store. You can check the Customer and Recipient columns to see who purchased, and who received, a given gift card.


If you have any additional questions, please feel free to reach out to us with a support request from the Admin Panel.